Example Beta Free
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101 Pleasant Drive Wollongong NSW 2500
Advertisements with “general” copy won’t work as well as ads with “specific” copy that speaks directly to the customer and satisfies their needs. As an example an ad that only says something like “For all your Plumbing needs” within an advert is far too general and won’t work very well. A much better approach is to specifically detail all of the products and services that you are looking to gain enquiry for within the copy of your ad. When the customer reads that you provide the exact service that they require, then you are more likely be contacted by the customer.
Providing the above details within your copy will help, but it is still not enough with regards to writing a successful advertisement. The aim of your ad is to convince customers that your business is the one that they have been looking for and is worthwhile contacting (and that you get the right enquiries).
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